7 Classic Tips for Effective Social Web Marketing
Author: Jeremy Long Chia Teik
The internet is abuzz with online businesses competing for a slice of the internet pie. There are many varied ways of getting traffic and sales results from customers surfing the web, which has since changed into a hyperactive marketing arena. Communication on the internet has changed too. It has become more interactive and is continuing to open doors to fostering much better relationships with all web surfers.
Social web marketing has taken on a dynamic role in widening your scope of new friends, new customers, and new marketing opportunities. It is the new golden route to marketing success on the web. Listed below are tips for effective social web marketing, which you can apply if you are considering using this marketing strategy.
(1) Extend your warm welcome to visitors
It is important to do this as it reflects on your personality and way of doing business with others online. Visitors are potential buyers who will contribute to your revenue. If you are doing marketing using your blog, it is good to post good content for your readers and keep them coming back for more information. Give them value from reading your posts. Forming a community of such like-minded readers will benefit your blog and business greatly. Similarly, welcome them to your community with open arms to participate in sharing and discussions.
(2) Know and capitalize on what the social web offers
The social web is diverse and consists of various sources of opportunities to build relationships and ultimately increase your customer list. It is your golden chance of creating interactive communications with all kinds of people that you can meet through the social bookmarking sites. You will be able to understand how other communities function, and what they are offering to their readers in terms of appeal, interest and content. By knowing this, you can improve your own community through better content, discussions and forums that will bring an increase in value to your readers.
(3) Select a right platform to kick off
There are various ways to start your social web marketing. These may be reputation aggregators, networking, communities, and blogs. Your choice of the right platform for this purpose is one of the tips for effective social web marketing success. Each of these methods will bring different results. You may have to use different strategies that are more suitable to the platform chosen.
(4) Give great and informational content
Content is king, so it has often been said. Admittedly, content is king especially in the eyes of Google. From your blog, you should be able to post good content that is informational and gives value to readers. Write your content with your distinct voice. Readers will read your posts as though in person with you. Post regularly and with fresh content. No reader will feel disinterested when reading new and exciting material in your posts.
(5) Effectively optimize your site
Ensure that your site is properly optimized for the spiders of especially Google in order to gain increase in traffic and site visibility. With these increases, your business will grow as more people become aware of your site and product or service that you are offering. Do not make your site too complicated in design. Navigation should be relatively smooth and easy for visitors. Once in a while, do add new features and tools to enhance the outlook of your site for better appeal.
(6) Know the pulse of your community
Understanding and tracking the pulse of your community is another important tip for effective social web marketing. You will need to monitor the trends and thoughts of readers within your community, and change strategies if necessary once you do notice that minds and hearts are changing direction. It is important to protect your brand and work on ways to improve the relationships that you have formed within your community.
(7) Perform strategic promotion
Marketing requires you to actively promote your product or service. Online marketing is no different. You can promote your site by actively participating in forums or discussions, posting your comments on the blogs of others, or perhaps be involved in guest blogging. There are many popular social bookmarking sites available where you can interact freely and actively promote your site. MySpace, Facebook, YouTube, Squidoo, and even LinkedIn are excellent sources of traffic for your business. All you need to do is just include your site URL when you are submitting to these sites.
In conclusion, social web marketing is hot now, and is easily the best door to opening marketing opportunities for your business. The time is right. Jump onto this bandwagon now.
About the Author:
For latest updates on how to increase traffic, raise page ranking, write effective articles and powerful squeeze pages, create explosive blog marketing system, learn about viral marketing, and bring in massive income from your internet marketing business, please Click here.
Webmaster: Jeremy Long Chia Teik.
Article Source: ArticlesBase.com – Tips for Effective Social Web Marketing
6 Target Marketing Strategies To Find Your Target Market And Multiply Your Income
Author: Jeremy Gislason
They are out there, your customers, you know who they are. You just need to track them down. You know you are offering exactly what they want, you just need to get them to visit your website. And to do that, you need to employ some proven target marketing strategies.
Traffic means nothing if it is not targeted, and your job is to find the community of buyers in your niche that want your product or service. To get some targeted traffic to your site, find your market and invite them to visit.
The following methods are some of the best target marketing strategies to ensure that you are getting the right people over to your site.
Target Marketing Strategy # 1: Article Marketing
This is perhaps the easiest way to get a slew of targeted visitors over to your site. Just think – everyone that reads through your article is interested in your subject, and the ones that click your link are ones that take action.
There are thousands of people that may read your articles in the years to come, and many won’t click on your link. The ones that do took a step towards finding out more about the niche – these are the types of people you want to have at your site. You have narrowed down the field somewhat.
Article marketing has its place for finding highly targeted traffic in any niche. It is worth the time and effort to get some articles out there, whether you write them yourself or have someone do it for you. It is valuable and should be used.
Target Marketing Strategy # 2: Forum Marketing
Forums make like-minded people congregate at one website, and this is where some of your potential customers are hanging out. Your job is to approach them the right way so that they will go to your site and see what you have to offer. Be helpful on the forum and turn off the sales pitch, and you will definitely get members to your site.
Not all of the members of a particular forum are buyers, but many will be and you have a set of people that have already qualified themselves as being interested in your niche. To weed out the buyers, start making a list and giving them quality offers.
Target Marketing Strategy # 3: Facebook
Facebook has thousands of different groups already set up for different topics. You can join a group, or more if there are more available, and let others see that you are an expert in the field. You can also take this opportunity to let people know more about you and become real to them.
You will start to get friend requests this way, and others will go to your Facebook page to find out more about you. Your landing page on Facebook should direct them over to your site.
Target Marketing Strategy # 4: Yahoo Answers
This is a great place to go because quite often, you will have people wanting to buy a product, and not knowing where to go or who to trust. Sometimes the questions are as blatantly obvious as “Where can I buy (blank)?
There are other question and answer sites on the Internet that you can visit. Remember, there are a lot of people that are not used to the Internet and need some direction. They quite often pose their questions at these sites, and will be grateful for any help you can give them.
Target Marketing Strategy # 5: Google Adwords
Running a ppc campaign can give you the kind of visitors you want, as long as you have a very structured campaign and enough money to do some initial testing. This type of marketing is not to be taken lightly, for it can be a very lucrative way to get visitors that want to buy.
It is best to start slowly with a ppc campaign and stick to a tight budget. It is easy to lose money at the beginning while you are testing your campaigns; in fact it is to be expected. If you begin with this attitude and stick with it, you can get thousands of visitors to your site with one tested campaign.
Target Marketing Strategy # 6: Offline Activities
There are a lot of people that congregate in groups off the Internet that would be interested in visiting a site on the niche. Some may have never even thought there was information available on the Internet about the topic.
You can track down these groups by looking for places they would hang out in the Yellow Pages. If you have a site about horses, then you can look up equestrian organizations. Visit these places of interest and ask to put up a flyer about your site. You will get visitors this way, guaranteed.
These are a few different ways to get some targeted traffic, and you should make use of every one of them to get the kind of visitors to your site that want your product or service. You need a lot of targeted traffic to make your site profitable, and to build a strong list, and these suggestions will get you started in the right direction.
About the Author:
Good news! Membership site expert Jeremy Gislason is giving away FREE 30-day access to ten of his most popular and useful five-star internet marketing membership sites! Join the lucky few to have full top-level lifetime access to each one of these internet marketing for home business sites at http://www.privilegedmemberships.com/rep/SureFire111.html
Article Source: ArticlesBase.com – 6 Target Marketing Strategies To Find Your Target Market And Multiply Your Income
The Top 10 Questions You NEED To Ask If Your Website Isn’t Generating Any Sales
Author: Warren Little
Imagine: After months of hard work, your website is finally live. You’ve officially been open for business an entire week. And yet you haven’t made any sales.
Not. One. Single. Sale.
Ugh!
Don’t despair. We’ve all been there. In fact, this is one of the most common problems new Internet entrepreneurs ask me to solve for them.
Here’s something that’ll help ease the pain of turning a “dud” site into one that rakes in the profits: Warren Little’s surefire “Why My Website Isn’t Making Money!” troubleshooting checklist.
If you recently launched a website and aren’t getting the results you expected, you need to ask yourself every single question on the list below, starting with number one. Once you can answer “yes” to all 10 questions, I guarantee the sales will come rolling in.
1. Is there actually a market for your product?
By that I mean are you POSITIVE you’re selling a product or solution people are actively looking for online – and not finding? That’s the formula for a successful Internet business. And that’s the first question you should answer … even before you set up a website.
The best way to do that is with keyword research. (My favorite keyword research tools are Keyword Discovery and BeBiz .)
2. Are you getting enough traffic?
If you’ve had only 100 visitors and haven’t made a sale, be patient. Before you can begin to assess your website’s effectiveness, you need to have had at least 1,000 unique visitors (not page views).
3. Are you getting targeted traffic?
If you’ve had 1,000+ visitors to your website and you still haven’t made a sale, find out where your visitor traffic is coming from.
The best way to get top-quality traffic to your site is by bidding on extremely targeted keywords for your pay-per-click (PPC) ads. (By “targeted,” I mean keywords that speak directly to the people who are most likely to buy your product.)
If you drive 1,000 visitors to your site – using targeted keywords in your PPC ads – and you still don’t make a sale, then you know the problem isn’t the quality of the traffic you’re getting.
It’s your website.
So let’s take a look at that next …
4. Is your headline effective?
If the page you’re driving traffic to with your PPC ad doesn’t have a compelling headline that clearly communicates a powerful benefit, your potential customers aren’t going to stick around for your offer.
Writing a better headline is typically the easiest way to fix a floundering website. If you get more people to stay on your site and read your offer, more people will buy your product.
5. Are you distracting your visitors from your main sales message?
You need to get rid of everything that doesn’t keep your visitors focused on your main offer. This includes links to other websites, Google AdSense ads, banner ads for other products, free articles that don’t support the sale … the list goes on.
6. Are you using testimonials effectively?
Testimonials are one of your most powerful selling tools. Nothing says “Buy it now!” like an unbiased third-party recommendation.
If you don’t yet have any testimonials, give your product to a few friends and ask them to provide you with testimonials on how well it worked for them.
7. Does your guarantee take away the risk of buying?
A good guarantee is essential – especially when you’re selling on the Internet.
Unless you’re a major brand that your customers already trust (like Sony, Wal-Mart, Pepsi), you need to let them know you’ll stand behind your product. So reassure them that if they’re not 100 percent satisfied, they can send it right back for a full refund. And remember, a longer guarantee usually results in more sales – and fewer refunds.
8. Is your price too high? Or too low?
Most people know that if you price your product too high, you’ll hurt your sales. But this can also be true if your price is too low.
People get suspicious when the price is far below what they were expecting. They think it’s probably “too good to be true” – and, as a result, they don’t feel confident making a purchase.
9. Is your ordering system easy to use?
Just because you can figure out how to navigate through your ordering process, that doesn’t mean your average customer can.
To make sure your ordering system is “user-friendly,” find a few friends who aren’t very Internet savvy and get them to order your product. Watch over their shoulders and take notes. Where did they get stuck?
Fix whatever problems they encountered – immediately – because your potential customers are encountering them too.
10. Do you have good sales copy?
If you aren’t using well-written sales copy to sell your product, you’ll never achieve online success. It’s that simple. Your product isn’t going to sell itself! You need to have the right words to do the job.
So there they are … the 10 questions I ask whenever I look at a website that’s not turning visitors into sales. Once I’m able to answer “yes” to all 10 questions, I always see a substantial improvement in the site’s conversion rate.
[Author's Note]If you’re looking for freedom and income, you can’t do much better than starting your own business. Internet marketing expert Derek Gehl has helped thousands of people grow online businesses that generate $100,000 a year – and often much more! Learn how you can start a “hands-free” Internet business right here.
About the Author:
Warren Little is a very successful Internet Network Marketing Consultant/Trainer and highly sought after public motivational speaker. His passion is empowering both “smart beginners” & more experienced internet marketers to achieve greater levels of success quickly. His “Network Marketing Solutions Newsletter” has become one of most highly subscribed to & recommended training resources in the internet marketing & affiliate marketing community because of the tremendously valuable content provided there. Because most people looking to start an online business rarely make any “real” money, Warren is an expert in showing people how to easily outsouce all of their SEO & traffic generation which will result in them getting 1st page positions & rankings on Google for lots of competitive long-tail keywords. Click here now to get the FREE CD He recommends that reveals the insider secrets to internet marketing success.
Article Source: ArticlesBase.com – The Top 10 Questions You NEED To Ask If Your Website Isn’t Generating Any Sales
Web Marketing Vs Offline Marketing
Author: William King
One of the most critical aspects of running a business is marketing. It encompasses every customer related task from creating awareness to customer satisfaction and retention. One may go as far as to say that a business cannot survive or even start up without it. In the current scenario, marketing has become a complex and sophisticated function, especially now that an increasing number of businesses choose to start up online. Now, along with the traditional offline marketing tools, there are a number of web marketing tools and methods available. These web marketing methods must be mastered for any level of success in online business.
The differences that separate web marketing from offline marketing are as below:
• Snail mail vs. email – Email marketing is low cost, efficient, instant and effective means of generating customers. Snail mail is slow, generally more expensive and is losing some of its efficacy with the influx of TV and Internet.
• Limited radius of impact vs. unlimited – The target audience is global in the case of web marketing with the Internet shrinking the world. The radius of offline marketing is limited by physical, political and time barriers.
• Web customers are looking for a product or service similar to yours – The beauty of being an online business is that people log on to look for a service or product that you can offer. Whereas, offline businesses have to rely more on push marketing than the pull effect.
• Long, complex process of making a sale vs. instant conversion – A few clicks of a mouse and the product is sold, in the case of web marketing. Offline marketing process is time and manpower heavy, from generating leads to making a sale.
• Fixed office hours vs. 24 hour store – An online business can sell its products 24 hours a day while an offline business will open and shut at particular hours.
• Advertising in print, TV and radio is expensive – While you can easily offer content, audio and video clips on the Internet for a very low cost.
• Pay for time spots vs. unlimited time and space – Ads in offline marketing mediums are for a limited time only and you pay for time slots and space. In an online marketing scenario, you would keep your ads up for a longer time and pay much less.
• Cost per incremental customer – This cost is very low for web marketing based concerns, whereas this cost is appreciable in case of offline marketing efforts.
• Targeted approach vs. blanket approach – The above reason leads offline marketing businesses to target and select carefully, eliminating a lot of potential customers, who may buy in the future if not the present. However, low incremental costs result in online businesses covering a broad spectrum of the market.
• Segmentation – Preferences are much easier to track for an online business and this means that segmentation is simpler. The web marketing effort has the information it needs to customize its pitch at once.
• Customer contact – Access to customer information is automatic in the case of online businesses and the web marketing process is simplified and made efficient. Databases and mailing lists are created in an instant. On the contrary, offline marketing efforts for the same require time, employees and money.
There are many benefits to both web marketing and offline marketing, and it is best to use a judicious mix of the two.
About the Author:
William King is the director of Wholesale Drop Shippers & UK Wholesalers Directory, UK Wholesalers Suppliers & Drop Shipping Trade Directory and Worldwide Drop Shippers & Wholesale Drop Shipping Products Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.
Article Source: ArticlesBase.com – Web Marketing Vs Offline Marketing
Improved Web Marketing Techniques Snag More Targeted Traffic
Author: Mike Aldridge
There are new strategies being developed every day in order to help increase web site traffic and assist you in improving your web marketing techniques. So, how do you find them?
The information is free and readily available, but requires hundreds of hours of research to weed through all of the useless sites, videos and how-to articles to find the legitimate ones that will actually help you save time and earn money online. Consider the billions of links you can find by typing your keyword into that little search box on your preferred search engine and hitting the go button. You don’t have enough time in your day to waste it clicking on each and every link to find out whether or not it will help you.
So, let someone do it for you and show you which ones will really benefit your business. Your time will be much better spent putting these methods to good use. Here is some of what you need to learn to build a successful business.
Web Marketing:
Web marketing is an all encompassing term for many individual areas of marketing. Here are some of the different types of marketing strategies used by successful web businesses.
* Affiliate Marketing: Web-based marketing through which your affiliate companies are rewarded for marketing your business.
* Article Marketing: Written to help the author/business gain credibility within their particular market and with potential new clients.
* Blog Marketing: Daily or weekly posts about a single topic that are used to explain services and increase web site traffic.
* Internet Marketing: Marketing your products or services over the internet.
* Niche Marketing: Focuses on products or services that are not a usual part of the main stream market.
* SEO: Search engine optimization is the improvement of the amount and quality of traffic to your web site through the use of keywords and on-page and off-page optimization.
These are specific types of web marketing used by successful web businesses in order to increase their sales and profits through the use of the internet. With increased web site traffic, you are much more likely to interest someone who will invest in your product or service.
Promotional Methods:
Just as web marketing is important to increase the reputation and size of your business, it is imperative that you increase web site traffic in order to boost sales and increase that profit margin. What are some other ways to promote your web-based business through the internet?
* Blogs: Blogs provide daily or weekly commentary or news about specific products or services.
* Online Auction Centers: Web sites where products can be sold to the highest bidder.
* Social Networking: Online communities who share interests and activities and provide a means to post a web page and blogs linking to your business home site.
* RSS Feeds: These feeds post links to your business web site on other sites that are frequented by the types of readers who would be interested in purchasing your product or services.
* Link Building: Place hyperlinks in promotional material that take the reader back to your business home page for increased web site traffic.
* PPC: Pay Per Click. You can earn short-term cash flow by allowing other businesses to post links to their own sites on your business site. Each time someone clicks on their link from your site, you earn money.
It doesn’t matter whether you are a seasoned professional with a huge and financially sound business or an entrepreneur who is just starting out. The reality is that you will spend the majority of your time doing web marketing to increase web site traffic and build your business. It will save you a lot of time and headaches to find someone else who is skilled and reputable to do the mind-numbing leg work for you.
All of the efforts mentioned here should be combined to build your business in a steady and stable manner so that you can turn your cash flow into a long-term and profitable venture. The only way to earn more money and build your web business is through diligent efforts to promote your web site with web marketing, and increased web traffic to your site.
You know you need to market and promote. So, allow someone else to do the research and show you how to promote your business without having to suffer through all of the useless advertisements and web pages that will only give you headaches and waste your time.
About the Author:
Get daily videos showing you the latest techniques in web marketing, attracting web site traffic and how to earn money online. Click Here to Reveal All Do you want a system that automatically builds your business for affiliate commissions without the hassle? Click Here to Find Out More
Article Source: ArticlesBase.com – Improved Web Marketing Techniques Snag More Targeted Traffic
Top 5 Ways To Use Web 2.0 for Web Marketing
Author: Jason Oconnor
Web 2.0 and Web marketing is a match made in heaven. There are many ways to create traffic to your website using the power of Web 2.0. Below I am going to examine what I consider to be the top five.
Jack Humphrey, a well-known Web 2.0 expert, defines it this way in his Authority Black
Book:
Generally speaking, if people can submit links to content, submit content, make comments and vote good/bad content up/down thus affecting the amount of traffic that content can generate, it’s Web 2.0.
Blogs, wikis, file sharing sites, content rating systems, book-marking sites, and social networking sites are all examples of Web 2.0. Some of the more well-known Web 2.0 sites are YouTube (file sharing), Facebook and MySpace (social networking), Wikipedia (wiki), BlinkList (book-marking) and Digg (content rating system). The list is almost endless, and the traffic that these websites generate is absolutely staggering.
So how can you harness some of this traffic?
1) Create original, quality and compelling content and submit them to Web 2.0 websites.
For example, if you write an original and compelling article, you can submit it to content sharing and content rating system websites such as Digg, Propeller, Newsvine MarkTD or Reddit. Sometimes there content sharing and content rating system websites that specializes in a particular industry. MarkTD specializes in marketing, for example.
When you submit your article to these sites, people will give it a vote, and each vote moves the article up where it can be seen by more and more people. This has the potential of creating a lot of traffic for your website since each reader will need to click on the link to go to your site to read the full article. And you’re building a permanent link pointing to your website that can be followed for months and years to come. (And don’t forget, a link from a quality site to your website helps in your search engine rankings too.)
Or you can create an original video and submit it to YouTube. Here it will get rated and possibly seen by many people. If the video contains your website or a plug for your business, then all the better. YouTube is not the only video sharing website however. There are many, and one video can be submitted to them all. This same concept applies to your original images, photographs, digital art and audio files.
2) Web 2.0-ize other people’s sites that contain a link back to your website
I’ll assume you already know how your bookmarks (or Favorites) work in your browser. There are websites that exist that act in the same way, but the bookmarks you set are public. BlinkList and Simpy are two examples of this. People’s public bookmarks are browsed by others and lead to clicks to the sites you’ve bookmarked. So be sure to bookmark your business website and inner pages that are important.
Also, these bookmarks can appear in search results in engines like Google and Yahoo. And some even think that search engines use book-marking sites in their algorithms, although this has not been conclusively proven. Simpy and BlinkList are two more examples of these kinds of Web 2.0 book-marking sites.
Let’s say you write an original, quality article and post it to your business website. Then let’s say you submit the article to a handful of content rating websites like some of the ones explained above. To further market this article, you can then use social book-marking sites to bookmark the page on the content rating websites that list your new article and that contain a link back to your article. This can be very powerful.
Or let’s say you notice that an authority in your industry has a link on its website that points back to your website. Go ahead and bookmark the page on the authority site, thus marketing it, which in turn markets your site as well. One particular Web 2.0 website that is very popular and can generate tons of traffic is StumbleUpon. This site allows people to give any page you deem worthy a “thumbs-up”. And if you get enough “thumbs-up”, people browsing StumbleUpon will see it and click over to that page. So I always make it a point to “Stumble” my business websites’ homepages and sites that contain links to my business websites as well.
If you become an active member in a handful of Web 2.0 websites and utilize these first two suggestions alone, you will be amazed at the kind of traffic you can generate.
3) Engage in the conversations and activities
When I suggest above to become an active member I mean that you need to visit a few of your favorite Web 2.0 sites on a regular basis and actually contribute to the site with your opinions, votes, comments and submissions. For instance, if you like Digg or Newsvine, visit them often and submit quality articles, content and sites to them. And they don’t all have to be your sites.
In fact, the more impartial you are, the more people will trust you when you submit one of your articles. And you ought to vote for other people’s Digg submissions as well. You may enjoy Facebook, Linkedin ro MySpace. First, create a profile on the site, then go out and make connections within the community. The more you do this, the more you can harness the power of the people you meet to help market your website or yourself.
Visit and comment on blogs in your industry. This is another tried and true way to engage in the online conversation. Blogs are Web 2.0 and have been around for a while now. Unfortunately, leaving blog comments has been abused by so many people that you absolutely must only leave blog comments that contribute to the overall blog post.
Only add your website’s link if you’re asked to. These links won’t help your search engine rankings but can drive traffic to your site.
4) Encourage visitors to bookmark and tag your content
If you have a blog, add a feature that shows up at the end of every post that allows users to bookmark or submit your post to other Web 2.0 websites. ‘Share This’ is just such a blog add-on (or plug-in) that can do this for you. If you have a WordPress blog you’ll be able to find a plug-in that allows you to integrate this type of feature (including Share This) into your blog very easily and without the need for any technical knowledge. If you write a memorable or compelling post, people can use this to make bookmarks to the post, Stumble it, Digg it and so forth. All of this can lead to more traffic.
5) Add a Web 2.0 feature to your website
First of all, your business website needs a blog. If you don’t have one, then stop reading this and go to it. A blog enables you and your employees an easy way to post new information that is relevant to your business and helpful to your customers. And it allows your customers to easily communicate with you by leaving comments.
But beyond a blog, what other Web 2.0 features can you add to your website? If you’re selling products, consider adding in a feature that allows customers to rate each product. It can be something as simple as one to five stars or more elaborate where they leave reviews. Amazon does this and it one of the major driving forces in their sales. When potential customers see that your products are rated by existing customers, they’ll be more likely to trust you and buy.
You could add a wiki to your website. A wiki is software that allows users to freely create and edit Web page content. By encouraging your website visitors to create content for you, you’re allowing your site to grow, become more informative and thus creating more chances to be found in search engines. These features can be found as third-party software packages and integrated into your existing website surprisingly easily.
The power of Web 2.0 is substantial. It’s time you begin to harness its potential and by following these five suggestions, you’ll be well on your way.
About the Author:
Jason O’Connor is the owner of The Net Gazette, a free newsletter that teaches Web professionals all about Web design, development and Web marketing.
Article Source: ArticlesBase.com – Top 5 Ways To Use Web 2.0 for Web Marketing
Book Review – the Ultimate Web Marketing Strategy by Ed Rivis
Author: Cindy King
The phrase has been used before, but if you have a website you really need to read The Ultimate Web Marketing Strategy, by Ed Rivis.
Ed covers 22 important web strategies you need to know for all websites. Equally important, any brick and mortar company can also use these strategies to their advantage in their existing markets, or use them as they move online.
Every year thousands of new websites come online.
Many companies create pretty websites. And six months later the website owner finds out that ‘pretty’ does not sell.
Slow loading graphics are a real turn off for most people. It only takes a few seconds waiting before a person leaves your site. Fancy graphics are actually a tool to drive people to your competitor’s site.
The Ultimate Web Marketing Strategy is a 200 page book. I got the book when it was pre-released in electronic format for comments. I easily read it over a hectic weekend.
This is a useful resource to have on your desk. That’s why I was one of the first in line when the book came out in hard copy. It is the only book that sits on my desk.
Chapters follow a logical progression, but each chapter is stand alone.
If you already have a solid grasp in Front-End Acquisition and a good idea of Integrated Marketing you might consider skipping the first 2 chapters and only reading the second half of the book. But this is probably foolish. There is a lot of solid content in each chapter.
The second half of the book is about Back-End Marketing, Scientifically Optimizing Sales and the conclusion Putting It All Together.
In the very beginning Ed lists the 13 most common reasons for poor web performance.
If you have:
- Perfectly targeted traffic
- THE PERFECT keywords
- A site that is not pushy
- A website that radiates trust
- Rock solid design that is not too flashy and nor too slow.
Then you may not need this book. Of course your website still needs to meet the other 8 factors before you can say that this book is not for you.
Ed is a strong believer in copywriting, so you will read a fair bit about the importance of content. Remember; no graphic heavy and flashy websites. Content is still king.
Your website is like a growth hormone for your business. Most websites do not take the time to go through a good checklist and get everything right. If you don’t work at improving your website through an expert checklist like Ed’s, you can easily drive prospects away from your products and services.
Ed uses images and graphics very clearly to help visualize parts of his book. The graphics are examples of what Ed recommends you use on your website, just where you really need it. He makes his points very clear.
A sneak peak – Ed has another product coming out soon on statistics.
Now you may be like Ed was a while ago and think that stats are not the most exciting subject.
But this is a huge mistake.
If you can’t measure it, you can’t manage it, and since most business owners have no idea how their website is doing they may as well be running advertising in a foreign language. The Ultimate Web Marketing Strategy, a must read for any serious internet marketer.
About the Author:
Cindy King
Cross-Cultural Marketer & International Sales Specialist
Over 25 years field experience in aligning cultural offers for international sales.
International content strategy
Custom publishing in English to build international markets B2B international lead generation
40km south of Paris, France – GMT+1
Cell: +33 6 98 91 86 11
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Article Source: ArticlesBase.com – Book Review – the Ultimate Web Marketing Strategy by Ed Rivis